Customers are one of the most important assets that a business possesses. It is therefore no surprise that many businesses list building a customer-centric organisational culture as one of their primary goals. Building positive customer relationships assist business in obtaining this primary goal of customer-centricity.
The purpose of this Customer Relationship Management (CRM) course is to provide in-depth knowledge and understanding of the key concepts, tools and applications of customer relationship management in an attempt to assist business owners and employees in building a customer-centric business. To achieve the outcomes of this CRM course, the following important topics are introduced, discussed and explored: relationship management; customer relationship management; relationship development; successful CRM; design of a customer database; value creation; service quality; service recovery; customer loyalty; customer retention; and planning, implementing and managing CRM in a business.
Whether you want to do this Customer Service Training Course in Cape Town, Durban, Johannesburg or anywhere in between, you will have equal access to our student support portals and related student services.
Business Short Courses
Course Payment Plan:
R455 x 24 months
Maximum duration of 24 months, however average time for completion varies from 12 to 18 months
The minimum entry requirement is a Grade 9 (old Std. 7) and at least 16 years old with the ability to read and write in English, the language of instruction.
Students are required to complete all assessments in the course and obtain a minimum pass mark of 50% for each assessment.
Course Employment Field:
This course comprises of the following modules: